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Referrals & the tracking snippet

Referrals is the outcome metric: the real visitors AI platforms send to your site. It needs a one-line snippet on your site — everything else is automatic.

Install the snippet

Add this before </head> (your site ID is pre-filled on the Referrals page):

<script async src="https://seoruna.com/api/t.js" data-site="YOUR_SITE_ID"></script>

What it does — and doesn't — collect

  • Sends the referrer and path of a visit, only when the visitor arrived from another site.
  • Recognized platforms: ChatGPT, Perplexity, Gemini, Copilot, Claude, Grok, Meta AI, DeepSeek, Mistral — plus classic search as a baseline.
  • No cookies, no IP addresses, no fingerprinting; unrecognized referrers are dropped entirely.

Reading the page

Per-platform counts with change versus the previous equal period, a daily stacked chart and the most recent visits — in 24-hour, 7-day and 30-day ranges.